
Wendy’s Hail Mary: How One Sandwich Saved the Brand
Wendy’s Breakfast Gamble Pays Off: How the Breakfast Menu Shift Revitalized the Brand Wendy’s once-struggling breakfast menu has proven to be a significant catalyst in the brand’s revitalization, with its strategic investment in the morning daypart yielding substantial financial returns and improved brand perception. After years of lackluster performance, the fast-food chain’s revamped breakfast offerings,…